Simultaneausly carried out to the bike trailer project, this module emphasized the draft of a product for a real brand. We started out with a briefing by the design staff of the world-famous Brand „Freitag“. They wanted us to design the future „Messenger-Bag“ for about 30 years in the future. We could choose individually what kind of bag we wanted to design, but it was strongly required to fit well in one of the product lines of the brand.

I had the idea to create a bag that is a starter-kit for people who want to switch to zero-waste grocery shopping. Nowadays there‘s a big problem with waste created by food packaging, so there is a new movement that suggests to shop zero-waste. The brand fit of a product created on this topic is great. Freitag is a company that cares a lot about the environment and recycling and the Zero-waste movement cares for those issues likewise.

For beginners, Zero-Waste is quite hard, because you have to bring your own food containing material, but a lot of people don‘t keep things to store food in. To lower the inhibition to start with zero-waste shopping I created F-ZER0.